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Before we start, is your business on social media? Yes!! No!! For those on social media, why are you there in the first place? To advertise your business with less cost. However, if your answer is resounding “Uhh…” or “Everyone else is on it”, you might have a problem. You need to adapt some factors […]

What is a website? A website is a collection of related web pages, including multimedia content, typically identified with a common domain name, and published on at least one web server. Notable examples are,, and A website is a marketing tool that costs you ONE TIME and continues to pay you back […]

What comes to mind when you hear the word ‘packaging’? What does it entail? Packaging is basically appearance; how a product looks, how it is presented and the impression it seeks to create on the minds of prospective buyers. Packaging is as a bride who is made ready for her groom on the day of […]

This lesson continues from our previous lesson. Search engine optimization (SEO) is the practice of providing your web content in such a way that search engines will favor it and rank it higher in results for applicable searches. A search engine wants to be trusted by its users and so the more information it can […]

To begin with, think on this question: Where do you look to as your first call when you are trying to find some information on a product or service, a hairdresser, a garage, French lessons or a new supplier? You go to the internet right. Can we say everything is online now? Of course we […]

Think on these things: An office is opened at 6:00 am and another at 8:00 am. One spends more on electricity than the other holding all things constant. Yet, one office would serve more clients than the other. What is the effect here? Cost and benefit Making the most out of the hard decisions. The […]

First thought: the more customers know that we are in the business to make them happy and not just protect our bottom line and make money- the more willing they are to work with us long term. Note the highlighted word: Long term. Customer service is for long term and never short term. You don’t […]

This lesson will capture 4 key items: Logo, brand identity, brand image and trademarks. To begin, take a look at these pictures. Seeing them immediately brings the name to mind. What makes you form the names in your mind immediately you see the picture? Popularity of the image They are unique They are well-branded They […]